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Ad federation discusses marketing at Friday meeting

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Posted: Thursday, January 9, 2014 4:30 am

The American Advertising Federation-Central Texas welcomes Troy Burwell on Friday to talk about connecting digital and traditional marketing to make a rich media experience.

Burwell is president and CEO of 4 Guys Interactive Inc and its sister brands Gadzoocs and Xprescom.

He has worked in the Internet arena since 1995 and knew then that electronic media would shape advertising and business in the future.

The group meets at 11:45 a.m. Friday at the Bell County Expo Center in Belton.

The cost, which includes lunch, is $15 for members and students and $25 for nonmembers.

Reservations must be in by noon today. Email aafcentex@gmail.com.

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