• December 27, 2014

Bikes aren’t just for boys

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Posted: Sunday, July 13, 2014 4:30 am

By Valerie L. Valdez

Herald correspondent

With riding season in full swing, it’s more common to see women behind the handlebars of a motorcycle.

According to the latest estimate from the Motorcycle Industry Council, about 12 percent of the nation’s motorcycle owners are women — a 30 percent increase over the last decade.

“The trend is that women are moving from the back seat to the front seat and it’s just going to increase,” said Jim Foster, owner of Killeen Power Sports.

Taking an active part in this growing market, both Killeen Power Sports and Fort Hood Harley-Davidson will hold separate versions of a free ladies night at their stores at 6:30 p.m. Wednesday.

“Our Women’s Garage Party is for women only to learn about motorcycle riding in a relaxed and informative way that helps reduce the fear factor,” said Carlie Currer, general merchandising manager and Harley Owners Group chapter manager at Fort Hood Harley-Davidson.

Both events are designed for nonriders with little or no knowledge of motorcycles, and offer topics on maintenance, safety issues and motorcycle controls. Fort Hood Harley-Davidson also has the JUMPSTART demo, a stationary motorcycle where women sit on it, start its engine and shift through the gears. About 10 to 12 ladies attend these events, which also feature free snacks and beverages.

“While the emphasis is on motorcycle information and not sales, it’s not unusual for a woman to return to our store to buy her first motorcycle after attending this event,” Foster said.

Currer agrees it’s always good business to educate customers.

“Anytime you can help a customer make an informed choice, that benefits the customer, that business and society,” she said.

IF YOU GO

What: Ladies night

When: From 6:30 to 9 p.m. Wednesday

Where: Killeen Power Sports, 3701 E. Central Texas Expressway in Killeen

Call: 254-634-2224

What: Women’s garage party

When: From 6:30 to 9 p.m. Wednesday

Where: Fort Hood Harley-Davidson, 875 W. Central Texas Expressway in Harker Heights

Call: 254-680-4747

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