More than 2,700 greater Fort Hood area children will run their own business Sunday as part of National Lemonade Day.
Students such as 6-year-old Isabelle Perez have spent months designing a business plan and building a stand to open shop and sell lemonade to adults throughout the area.
“We did fliers and Minnie Mouse is coming,” Isabelle said about her marketing plan to attract customers.
Even a broken arm, which required surgery, couldn’t keep the girl from running her stand, said Eloisa Perez, Isabelle’s mother.
“The whole time she was in (surgery), she said I am still doing my lemonade stand,” Perez said.
“I am very excited,” Isabelle said.
Lemonade Day is an educational initiative designed to introduce youth to entrepreneurship.
“We really want students to come away with more than just running a Lemonade Day stand,” said Amanda Stephens, spokeswoman for the Greater Killeen/Fort Hood Lemonade Day organization.
Children learn about saving, planning, creating a business plan, presenting, marketing and more, Stephens said.
“My favorite lesson is what they learn to do with their profits, and that is spending a little, saving a little and giving a little.”
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