• November 23, 2014

Cinergy Cinemas plans $8.5 million expansion

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Posted: Thursday, February 27, 2014 2:55 pm

COPPERAS COVE — Cinergy Cinemas and Entertainment showed off its tentative expansion plan to the Copperas Cove Economic Development Corporation on Thursday.

“This will be the only thing like this in Central Texas,” said Jeffrey Benson, president and CEO of the Dallas-based Cinergy Cinemas. “I think this will be something that a lot of people would come here for.”

The expansion of its facility should add another 33,100 square feet to the building and remodel a lot of the current space for an estimated cost of $8.5 million, said Benson, who inquired about help with the project from the city but made no formal request.

“I haven’t made any request to the city, other than you guys telling us what we are worth,” he said.

Once a request is made, the Cove EDC will have an economic impact analysis study completed, said Monica Hull, the corporation’s director of business development. The study will determine the benefits in increased sales tax and property tax, number of jobs created and any possible cost to the city.

Cinergy bought adjacent property to its facility from the Copperas Cove Industrial Foundation last year, but the site is going to be more difficult to build on than its first site, which was once a Cove EDC building.

Cove EDC contributed $625,000 to the construction of the theater and entertainment center before it opened in 2009.

“The problem we have is you sold us a hill,” said Benson, joking with a foundation representative about the future renovations. “There is going to be a lot of dirt work.”

Additions to the building will include creating a rope course, 12 lanes of bowling, a full service bar, an expanded kitchen with larger menu, a two-story laser tag course, a larger prize area, more than 80 arcade games and more movie screens.

Cinergy reported 400,000 people visited the theater and entertainment center in 2013.

“That is multiple visits from our residents and people from other communities,” Hull said.

The additions should increase that number making the entire concept more appealing to everyone, Benson said.

“We are basically creating a new industry,” he said. “There is a bunch of these cinema entertainment centers opening.”

Cinergy hopes to start construction after summer 2014 and have the additions finished in 2015, Benson said.

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