Tasha Roberts, owner of Babies N Things in Copperas Cove, depends on the community in order to keep her business alive.

“It’s important for the community to support any business, but small businesses in particular because that’s the way we live,” she said Saturday at her store.

Roberts was among the many local retailers participating in Small Business Saturday, which American Express started in 2010.

The effort was largely supported by a Facebook page, offering promotional swag for small businesses to use to market their operations.

“Will all of the hoopla around Black Friday and everybody doing their Christmas shopping, the small businesses kind of get left behind,” Roberts said. “This is a day to kind of say, ‘Don’t forget about your mom-and-pop businesses.’”

Ben Solis, who owns Pro Image Sports in Killeen with his brother, Joey, said although Small Business Saturday hasn’t become synonymous with Black Friday yet, his customer pool has grown.

It is important for the community to support small businesses because of their role in the community, he said. “We are their friends, neighbors and family members. We live in the community and we try to give back to the community.”

Roberts, who holds many giveaway events for the community, took advantage of American Express’ Small Business Saturday initiative, which offered businesses free posters for advertisement.

“American Express has really tried to make it a big endeavor for small businesses everywhere,” Roberts said, adding it’s smart to take advantage of anything she can do marketingwise to shrink overhead costs. “(Small Business Saturday) is absolutely wonderful, because I’m benefitting from it.”

Michelle Loza, of Copperas Cove, visited Babies N Things after reading about Small Business Saturday on Facebook.

Although the store was the only Saturday shopping trip for Loza and her husband, the couple was able to buy plenty of clothes for their 10-month-old daughter and spend cash locally.

“It’s important for the community to keep money in our area,” she said. “We have to support them.”

Contact Sarah Rafique at srafique@kdhnews.com or (254) 501-7549. Follow her on Twitter at KDHreporter.

I'm the education reporter at the Killeen Daily Herald. Follow me on Twitter at https://twitter.com/SarahRafique

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