COPPERAS COVE — When Western Insurance decided to cut back on its advertising, the business’ executives knew they needed to do something to replace the attention generated by the ads.
So they decided to start a charity referral program where any legitimate referral will be rewarded with a $25 donation to the Child Welfare Board in Coryell County.
Jeffrey Burks, vice president of Western Insurance, said the main reason for choosing this avenue was to give back to the community that has been good to the business.
“We just want to give back to the community because they’ve been very generous to us the past 38 years,” Burks said. “So, for every referral we get, we will donate money to charity.
“We really believe this is a mutually beneficial program for the city and for us.”
Western Insurance will donate up to $3,000 for each referral, but the company donates to a new charity each fiscal quarter.
Starting in October, it will raise money for Blue Santa.
In the end, it’s a business decision that puts money toward a program that will benefit children, said Burks, who anticipates the program will be highly successful.
“We usually get a lot of referrals anyway, so we hope this will generate a more substantial amount,” he said. “It’s a very good program that helps people who need it.”
Contact James Harper at email@example.com or 254-501-7554.