Marketing during the holiday season may be a challenging process for all businesses, especially for those that are trying to compete for retail revenue with the big-box stores.
Kay Carey, a management and marketing instructor at Texas A&M University-Central Texas’ College of Business Administration, shared some recommendations on how local businesses can capture their share of holiday revenue through marketing.
You must login to view the full content on this page.
Or, use your linked account:
Contact Mason W. Canales at firstname.lastname@example.org or (254) 501-7474