• April 19, 2014

How local businesses can increase holiday sales

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Posted: Sunday, November 10, 2013 4:30 am | Updated: 11:19 am, Sun Nov 10, 2013.

Marketing during the holiday season may be a challenging process for all businesses, especially for those that are trying to compete for retail revenue with the big-box stores.

Kay Carey, a management and marketing instructor at Texas A&M University-Central Texas’ College of Business Administration, shared some recommendations on how local businesses can capture their share of holiday revenue through marketing.

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