Adam Price

Adam Price BBB Regional Director

Mason W. Canales|Herald

The new Killeen-Temple-Waco area Better Business Bureau regional director is eager to educate and help Central Texas consumers.

“I thought it was a wonderful time to get back into the community,” said Adam Price, who started as BBB regional director on Monday. “The value of this organization is to be a tool in consumers’ tool belt.”

As more review sites gain popularity on the Internet, the BBB remains an important resource for consumers and businesses, he said.

Price said the BBB continues to serve as a mediator and a public educator for business.

“Today, it always helps to evaluate and be able to discern if a business will meet your needs,” Price said. “When consumers are knowledgeable, it is going to be good for the economy locally and for the consumer.”

Price, 40, who will operate from a Waco office, is taking over the post previously held by Helen Moore and Richard Kitterman. Kitterman, who operated in Harker Heights for 16 years, served as regional director for 18 years before retiring in March 2013.

Moore left the position in February.

Price is familiar with Central Texas, including the Killeen-Temple-Fort Hood metropolitan area, he said.

He first moved to the area as a Channel 6 photographer in 1997 and worked for the TV station for two years.

For the next two years, he handled media relations for Scott & White Hospital in Temple.

For the last 13 years, Price was a marketing manager of Hillcrest Baptist Medical Center in Waco.

While he hasn’t often visited Temple and Killeen vin recent years, Price said he is excited to begin working with the communities.

“This is going to be a position where, I have the tools necessary to be out and about in the community,” he said.

Price’s service area includes 13 counties and includes Comanche, Bell, Navarro and Hill counties.

Contact Mason W. Canales at ​ or (254) 501-7474

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