Balsam Hill has enjoyed seven years as a booming online retailer and one of Silicon Valley’s fastest-growing Internet companies.
But in August, the high-end artificial Christmas tree manufacturer opened a brick-and-mortar store just off the highway in Burlingame, Calif. In this part-warehouse, part-showroom, part-discount outlet space within earshot of San Francisco International Airport, Balsam Hill will display its towering and bejeweled artificial trees, which have until now mostly been confined to cyberspace.
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