The chance for area customers to savor fresh-baked artisan Panera bread, sandwiches, soups and more is days away, company officials said.

Panera Bread spokeswoman Amanda Burns said doors will open at 6:30 a.m. Wednesday for the new bakery-cafe, at 1723 E. Central Texas Expressway in front of the Courtyard by Marriott, at the corner of W.S. Young Drive.

“(The) first 200 customers that make a purchase on opening day will get a Panera stainless steel free coffee mug with a free refill coupon,” Burns said.

The store will be open from 6:30 a.m. to 9 p.m. Monday through Saturday and 7 a.m. to 9 p.m. Sunday, she said. The Killeen location also features a drive-thru and offers free Wi-Fi.

The general manager is Daniel Combs.

In early April, Brian Schrock, a Panera Bread senior manager of development projects, told the Herald that construction would start at the end of April and take about 120 days.

Killeen’s Panera is company-owned and slightly larger than the average free-standing Panera, Schrock said.

The St. Louis-based food chain built a 4,455-square-foot facility in Killeen at a cost of more than $1 million, according to Killeen’s construction permits.

The facility has a maximum occupancy of 161 people, the permit stated.

According to the company’s second-quarter report, Panera had 881 company-owned and 919 franchise-operated bakery-cafes for a total of 1,818 as of July 1.

The company is maintaining plans to open from 115 to 125 new bakery-cafes in 2014, and its average “weekly net sales performance target for new company-owned bakery-cafes is $41,000 to $43,000” for the fiscal year.

“With our identity rooted in handcrafted, fresh-baked, artisan bread, we are committed to providing great tasting, quality food that people can trust,” the report states. “Nearly all of our bakery-cafes have a menu highlighted by chicken raised without antibiotics, whole grain bread, and select organic and all-natural ingredients, with zero grams of artificial trans-fat per serving, which provide flavorful, wholesome offerings.”

Contact Rachael Riley at or 254-501-7553

(1) comment


Bread is nothing but cancer causing,artery clogging, bad health causing issues later on in life.

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.