New business openings continue in Phase II of the Five Hills Shopping Center in Copperas Cove.
Family footwear retailer Rack Room Shoes will open the doors at 10 a.m. Thursday to its newest location at 232 Robert Griffin Blvd., Suite 400, in the Five Hills Shopping Center.
The shoe store is one of several new businesses to open in the shopping center in recent weeks.
McAlister’s Deli opened last month and Twin Liquors opened last week. Bealls was also expected to open this week in the shopping center, according to a billboard.
Rack Room Shoes, known for its ongoing buy-one-get-one-50-percent-off promotion, will offer a wide selection of brand name shoes at value prices for men, women and children in its new 5,500 square-foot store.
“Previously, families in the area had an hour’s drive to our nearest store,” Regional Manager Manny Tarin said. “We’re looking forward to providing a new footwear destination for residents who want to stay and shop locally in their community — especially those in the Copperas Cove and Fort Hood communities and surrounding areas.”
The retailer has stores in Round Rock, Waco and Georgetown. The original store was started in Salisbury, North Carolina, in 1920, and the company lists 450 stores in its chain.
The company did not return an email pertaining to the number of employees in the new store.
Rack Room Shoes has a variety of initiatives that are attractive to its core customer, including an added emphasis on the athletic market.
The retailer’s Athletic Shop, a shop-in-shop concept offers a robust in-store and online experience around its athletic product, while closely linking with athletic brand partners.
Additionally, for more than a decade, Rack Room Shoes has featured real customers — instead of professional models — in seasonal advertisements.
Parents are encouraged to submit pictures of their children wearing Rack Room Shoes using the hashtag #iamrackroom for a chance to be featured in the brand’s Kids Club advertising.
Store hours for Rack Room Shoes are Monday through Saturday, 10 a.m. to 9 p.m., and Sunday, 11 a.m. to 6 p.m.