With success in San Marcos, the Wisconsin–based Erbert and Gerbert’s sandwich shop is looking to expand its Texas operations from one store to 15 to 20 during the next three to five years. Among the cities the company is looking to franchise is Killeen.
The Killeen area could be the site of two to three new shops, said Jeff Thames, director of franchise sales.
“If we could open our first one there by late 2014, that would be great,” he said.
Texas is an attractive state for operations such as Erbert and Gerbert’s, Thames said. The state has several large cities and its economic growth has been substantial.
In the past, the sandwich store has done well around college towns, which is why it selected San Marcos.
With Central Texas College and Texas A&M University-Central Texas, Killeen is attractive for the same reason as San Marcos; its diverse community and being close to Fort Hood give it another edge, Thames said.
“Veterans are good franchisees, because they have leadership abilities and they know how to follow a model,” Thames said.
Following a model and being passionate about the product and people make a person a successful partner with the company, he said.
Founded in 1988, Erbert and Gerbert’s has grown to more than 63 locations in eight states, a company news release stated.
Its stores offer a different take on traditional sandwiches by providing a variety of unique sauces and meat combinations on fresh baked bread, Thames said.
Opening a store could take place as soon as the company “marries up real estate with a franchisee,” he said.
Investment range is between $178,600 to $361,200, and there is a franchise fee of $30,000 with a royalty rate of 6 percent and an ad fund fee of 2 percent, according to the company.