Killeen is about to become a test site for a new restaurant.

Later this month, Jon Schneider and Keith Sullins are opening Sure Fire Taco Bar and Tortilla Grill.

“This is the first Sure Fire Taco anywhere,” said Schneider, who helped bring both Genghis Grill and Firehouse Subs to the area. “We picked Killeen, because we like Killeen. It is a great town for new restaurant concepts, because you are getting to test with people from all over the country.”

Schneider and Sullins work with a company that operates more than 60 Papa John’s stores and franchises for Firehouse Subs, Egg and I, and Genghis Grill. Their newest venture is a way to fill a fast-food void.

“We couldn’t find anyone that did tacos as well as we thought we could,” Schneider said about starting Sure Fire. “We spent two years going all over Mexico and the United States tasting tacos. Once we arrived at our menu, we worked with chefs to refine the recipes.”

Sure Fire’s menu is similar to casual fast food taco eateries growing in popularity throughout other parts of Texas, such as Fuzzy’s Tacos, Torchy’s Tacos and Taco Deli, but everything will be made in house, Schneider said.

Tacos take up the majority of the menu, with items like The Ballpark Taco, the American Bacon-Cheeseburger Taco and the Tex-Mex.

Tacos go from traditional to nontraditional, Schneider said. Patrons can even order street-style tacos with mat and a tortilla, then head to the restaurant’s 100-bottle salsa and sauce bar.

Nachos also will be another mainstay on the menu. “With Sure Fire’s menu, you can eat as healthy or as bad as you want,” Schneider said.

Taking over a former Whataburger building near the corner of Fort Hood Street and Central Texas Expressway, the restaurant also will feature a drive-thru.

“We should be very fast,” Schneider said, noting it will cater to both the lunch and dinner crowds. “We should be able to crank some food out of this place.”

The eatery also will feature a full bar with several beers on tap that is accessible from one of two patios.

“We are trying to make it a place where people get off work or off base and come get some nachos or tacos and relax,” Schneider said.

Learn more about the restaurant at

Contact Mason W. Canales at ​ or (254) 501-7474

(2) comments


Sounds like it is something Killeen needs, but not sure if I am ready to pay almost $4 for one taco. [sad]


I'am ready!!!

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