Abdul Subhani is the managing principal of centex technologies a Killeen-based information technology consulting company founded in January 2005.

Since the company’s creation the offices expanded to Dallas and Atlanta and offer a wide range of services, including website design.

Subhani regularly speaks at various information technology forums, conferences and seminars on subjects including ethical hacking, business intelligence, data breaches, internet marketing, and more.

He holds his master’s degree in information systems and while working on his undergraduate and graduate degree he subsequently earned several advanced credentials such as Microsoft Certified Systems Engineer and Certified Ethical Hacker.

Subhani shared with Killeen Daily Herald Business Editor Mason W. Canales the importance of businesses having websites.

How can websites help a business? And how can it do so compared to social media Web pages?

I believe that websites are the single most important thing a company can have.

Most people would rather surf the Web than talk initially to a business. A website will offer the customer information about who they are, what they offer and how to contact them or purchase the product.

Both social media and websites are important and can be a great way to gain more customers and show off the business.

With multiple Web-development services available for both paid and free, how can business narrow down it selection for picking a developer that fits its company’s needs?

Below are some items which people need to keep in mind when you are finding a company for website development:

  • Pick a local company so you can meet in person.
  • How long the company is in business?
  • Check online for customer reviews and BBB ratings.

How many sites they have developed in last 1 year and what platforms they have developed the websites in — Is that’s the same platform you would like to develop in which they have experience in?

Always good to know if they have developed a site for the similar industry of your.

Lastly, be sure to find a reputable company with testimonials who can attest to their achievements.

Are there common mistakes businesses make when having a website developed? And how can owners avoid those mistakes?

Most common mistakes, having an unorganized Web page with no real direction and too much unnecessary information displayed.

Too much clutter, complicated navigation and overuse of background music or pictures will undoubtedly result in less traffic.

Users will generally scan through a website to find what they are looking for. If you make it difficult for them to do so, chances are they will find another site that can help them. This is why a search bar is always important to have on your website. It is very important to keep it simple and know what information you want to get out to the customer.

We often hear from clients that companies have over promised and under delivered their projects.

The best thing to do is have a discovery phase before development which are documented with what the customer’s expectations are and which are signed by both the customer and the company, so there will be no problems after the delivery of the project.

Our development process is below:

  • Initial Meeting
  • Discovery
  • Design
  • Coding
  • Testing
  • Quality Assurance
  • Delivery on testing server — Two to Four Weeks
  • Delivery on LIVE server

What information should a business always make sure to provide on its website?

The most important thing which most businesses forget is to provide contact information on each and every page of the website instead of just having it on just one “CONTACT US” page.

The content should be meaningful and give clear information. Ideally, you want to include a phone number, email address, fax and location. It is also a good idea to have a subscribe option for newsletters (this will allow you to gain information of your customers), a frequently asked questions page and a site map.

A well thought up website with good visual design and clean interface is a very important and powerful tool for a business.

Contact Mason W. Canales at ​mcanales@kdhnews.com or (254) 501-7474

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