SEATTLE — Amazon.com’s Twitch, a popular streaming service where video-gaming fans watch their favorite gamers play, is taking a page from its corporate parent — by selling the games themselves.

The move will pitch Twitch, a YouTube-like social platform, against existing electronic game bazaars built by the likes of Valve, Activision and others. But unlike those marketplaces, Twitch’s effort is tightly linked to video-game streaming sessions, and is designed in part to funnel cash to the players who create the content that draws millions to the site.

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