BIZ CPT-CORDCUTTING-QA-BIZPLUS TB

Matt Strauss, Executive Vice President and General Manager of Video and Entertainment Services with Comcast, speaks to students at Columbia College Thursday April 13, 2017 in Chicago. (Nancy Stone/ Chicago Tribune/TNS)

In a world where cord cutting and streaming services have blurred the picture for the pay-TV industry, Matt Strauss, Comcast’s top video executive, believes the key to keeping customers hooked up may come down to just one word: bundles.

Bundling everything from video and high-speed internet to a forthcoming wireless phone network offers a better value and experience than stand-alone services, Strauss said. And it makes cable giant Comcast more than a pay-TV provider.

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