CUPERTINO, Calif. — One of the best things about Apple’s latest iPhones is the slick new iOS 7 software that runs the devices. But that souped-up operating system could end up hurting sales because the free software upgrade will also work on iPhones released since 2010, giving owners of the older models less incentive to buy Apple’s newest products. Perhaps unwittingly, even Apple’s software boss Craig Federighi alluded to this potential problem while he was bragging about iOS 7 at the company’s unveiling of its new phones Tuesday. He predicted that anyone who elects to install the software will feel “like they’re getting an all-new device.”

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