MIAMI — Imagine telling your JPMorgan bosses you’re leaving a high-finance career to start a car-wash company. “They thought I was crazy,” Nathan Bekerman said. “But my years at JPMorgan taught me how to execute and run a business.”
He and Tarek El Gammal, who was also working at JPMorgan, as well as Ryan Serkes, “the computer guy,” believed there was something lacking in car-washing: consumer convenience. It also disturbed them that car-wash employees were typically being overworked and underpaid. Add to that the frightening figure that a traditional car wash can waste 50 to 100 gallons of water, and you have an industry in dire need of a makeover, they thought.