In 2005, two best friends opened their first breakfast restaurant in a tiny house in Huntersville, N.C.
“I listened to my partner,” said CEO Robert Maynard, referring to Brian Burchill, his best friend since first grade. “He really believed it would take off.”
Almost 10 years later, Toast Café has expanded to four locations, three in North Carolina — Davidson, Dilworth and Ballantyne — and one in Tega Cay, S.C. Four more are under construction, and the franchise looks to sign 25 deals by the end of next year. Fifteen new stores should open next year, Maynard said, including its first Texas location in El Paso and up to three stores in Killeen.
“We’ve been looking in other parts of Texas, like Dallas and Austin, but we believe we can really make an impact on the sub-cities,” Maynard said. “These are places that are lacking in breakfast and lunch options. Killeen has IHOP ... and Denny’s, but they don’t do what we do.”
Maynard said Toast Café offers gourmet made-from-scratch dishes — such as a portabella mushroom benedict and an avocado omelet — at affordable prices.
“Plus, we’re really, really good at what we do,” he said. “We’ve worked really hard in distribution channels to make sure we had only the freshest, best food on a daily basis. And at Toast Café, every server is your server.”
Maynard said he hopes to have a Killeen partner signed on by the end of the year. No locations have been selected, but Maynard believes once the franchise finds the right partner, everything else will quickly fall into place.
“We’re looking for someone who really understands our market and wants to open a brand like this,” he said. “We want it to be our brand, but a locally-owned business. We think we’ve set it up to where anybody can open up anywhere in the country and be just as successful as we are.”
And Maynard believes his product will be a hit among the diverse population of the Killeen area.
“Fort Hood has a lot of people from all over the world, and they know good food,” he said. “We want to bring (our product) to people who really appreciate it.”
For more information about Toast Café or to learn about franchising opportunities, go to http://toastcafeonline.com.
Contact Erinn Callahan at email@example.com or 254-501-7464.