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Starbucks opens Tuesday

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Posted: Friday, January 20, 2012 12:00 pm | Updated: 9:52 am, Thu Aug 16, 2012.

By Mason W. Canales

The Cove Herald

Starbucks will turn on its espresso machines and coffee brewers to serve Copperas Cove residents at 5 a.m. Tuesday.

A Starbucks spokesperson confirmed that the store at 2524 E. U.S. Highway 190 will open Tuesday. The store has scheduled a ribbon-cutting with the Copperas Cove Chamber of Commerce at noon Jan. 27.

"It is exciting that this day is coming quickly, and now we are excited by the fact that folks are not driving to other communities to get their Starbucks," said Monica Hull, marketing director for the Copperas Cove Economic Development Corporation. "They can get it here in Copperas Cove."

Construction, which began last June, created a lot of buzz among Copperas Cove residents, some of whom currently drive to Killeen to patronize Starbucks.

The city lost a locally owned coffee house, called Oasis, soon after it was announced that a Starbucks store was coming to Copperas Cove. Officials said the closure had nothing to do with the new Starbucks.

"I am so excited about it," said Aaron Sheppard, a Copperas Cove resident. "I love Starbucks and won't have to settle with anything less now, come Tuesday."

Getting that caffeine fix won't be the only thing residents will benefit from the business opening on the city's main drag.

The redevelopment of the lot resulted in a $400,000 plus the value of the land increase for the city's property tax values, and Starbucks is projecting in excess of $1 million in taxable sales a year, said Hull.

Starbucks also has added 18 to 20 full-time jobs to the community, said the company's spokesperson.

"I realize that Copperas Cove doesn't have all the franchises that are up and down (U.S.) 190 that other cities do," said Polo Enriquez, executive director of the corporation. "Having Starbucks coming to Copperas Cove is hopefully a start of a coming of age. ... It is great every time you have an investment of this kind on your main business corridor."

The corporation helped bring the coffee shop to the city by supplying the developer, Nevada-based 10K Investments, with about $28,000 to cover a drainage ditch so there could be adequate parking on the two-building lot.

The developer demolished an old gas station that hadn't been used for several years.

"(Starbucks) is destined to be a very successful enterprise here in Copperas Cove," said Enriquez. "It is going to be a great place for people to converge, and it certainly got rid of an eyesore there with the demolition of the old gas station."

Contact Mason W. Canales at mcanales@kdhnews.com or (254) 501-7474. Follow him on Twitter at KDHCoveEditor.

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