• December 27, 2014

Chamber: Small Business Saturday program a success

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Posted: Friday, November 30, 2012 4:30 am

The Copperas Cove Chamber of Commerce and Visitors Bureau is calling Small Business Saturday a success.

“A lot of people did make it a point to stop and shop at these stores,” said Betty Price, chamber president. “It is always nice when you are shopping that you can register for a door prize.”

During Small Business Saturday, the chamber handed out numerous $25 American Express gift cards.

The cards, along with a gift-wrapping service, were provided along with whatever specials the 26 participating local stores offered.

Price said most businesses involved in the Small Business Saturday program reported more customers.

“This was our first year, and we felt that it was very successful,” she said, noting Copperas Cove was one of 100 communities to participate in the gift card program. “We are going talk to some of the businesses and would like to get their feedback. We would like to expand this program ... and see what programs they would like to see in the future.”

Ledger Furniture owner Stephen Branch said his downtown store distributed seven gift cards to customers.

The furniture store saw more new customers than it normally sees on a Saturday, Branch said. He attributed some of the success to the publicity of Small Business Saturday, which included Ledger Furniture’s Facebook page.

Black Friday weekend isn’t typically a period when Ledger Furniture sees more business because most people are geared toward buying smaller retail items, he said.

It is often a busy weekend for the Daisy Flower Shop, said owner Becky Stirnkorb, though she didn’t experience increased sales this year.

“We had 30 percent off all Christmas artificial items,” Stirnkorb said. “Most people buy for themselves to start decorating their homes.”

Those sales weren’t happening during the weekend and the store also wasn’t seeing an increased number of deliveries, she said.

Stirnkorb didn’t blame the drop in sales to the promotions or the chamber’s effort to promote Small Business Saturday. She said she believes the problem was because of people’s lack of faith in the economy and that it doesn’t feel like Christmastime yet.

“I don’t think we could have done anything differently to be honest,” Stirnkorb said. “I just think people are afraid to spend money because they are not sure what the future is going to be like.”

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