To help your business grow in 2016, consider these trends and how well you execute in each area.

Social Selling aka “The Buy Button”: In case you have not seen a “click to buy now” option on Pinterest or Twitter, get ready for them to appear on every social media platform. It just makes sense when you think about it; you see a picture of something you like and with one click, you are able to buy it. Not sure how it works? Go to time.com/4075560/buy-button-facebook-youtube-pinterest for more information.

Design Still Matters: The look and feel, the ease of use, ease of navigation, online and in person, it’s all about the experience. The phrase “Customer Service” is so dated; it’s all about the “User Experience.” Millennial shopping habits are shaping the buying experience for all. Go to designschool.canva.com/blog/design-at-work to learn more.

Building Trust: To build trust ,you must stand by your products and services as well as communicate clearly and honestly about your brand. Your effectiveness in building trust is directly related to your online reviews and how you share and answer messages on social media. Interested in learning more? View agenda.weforum.org/2015/01/why-trust-matters-in-business.

Be Local and Global: Once you have a good online presence with your website and social media, you are ready to expand beyond your local market. With good online communication, competitive pricing and global shipping, you can do business anywhere you desire. You are only limited by your decisions. I recommend www.businessnewsdaily.com/8211-expand-business-internationally.html to learn more on how to set this up.

J.R. Atkins is the owner of Something Different Companies. He has offices in, Killeen, Copperas Cove and Belton.

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