Location, location, location: the integral requirement for any business to be successful. The west end of Copperas Cove and Five Hills shopping center is proving that location as prime real estate.

Monica Hull, Copperas Cove Economic Development Corporation director of business development, said Five Hills has the city’s highest traffic count at 58,000 cars per day.

“That’s two cars for every man, woman, and child that live in Cove,” Hull said.

Navy Federal Credit Union cut the ribbon Monday on its new location at Five Hills, adding 11 new jobs to the area. Half of the jobs at the new credit union are filled by employees who worked at its Harker Heights location.

“Our goal is to provide exceptional member service with half of our staff already trained,” said branch manager, Glen Ellyson, a Killeen native who was the assistant branch manager in Harker Heights.

“We are thrilled that the shops at Five Hills are filling up and our residents are able to find services in our community,” said Betty Price, president of the Copperas Cove Chamber of Commerce and Visitor’s Bureau.

Mayor John Hull said many residents told him they didn’t want to drive to Harker Heights to use the credit union and wanted a location in Cove. The credit union began its search for sites in the city 18-24 months before settling on Five Hills.

Navy Federal Credit Union joins four other existing credit unions already and a multitude of banks in Cove.

The potential for economic development will continue to grow in Cove where home construction continues and a handful of businesses have already opened their doors, John Hull said.

“It’s really a black and white business,” he said. “Development follows cars, people and money. As residential building continues in that area, retail business will follow.”

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