Family footwear retailer Rack Room Shoes opened its doors at 10 a.m. to its newest location Thursday, at 232 Robert Griffin III Blvd., suite 400, in the Five Hills shopping center.

Last month McAlister’s Deli opened and on Oct. 5, Twin Liquors opened its doors to the public.

Bealls was also expected to open this week in the shopping center, according to a billboard.

Rack Room Shoes, known for its ongoing buy one get one 50 percent off promotion, will offer a wide selection of brand name shoes at value prices for men, women and children in its new 5,500-square-foot store.

“Previously, families in the area had an hour’s drive to our nearest store,” regional Manager Manny Tarin said. “We’re looking forward to providing a new footwear destination for residents who want to stay and shop locally in their community — especially those in the Copperas Cove and Fort Hood communities and surrounding areas.”

Rack Room Shoes has a variety of ongoing initiatives that are attractive to its core customer, including an added emphasis on the athletic market.

The retailer’s Athletic Shop, a shop-in-shop concept offers a robust in-store and online experience around its athletic product, while closely linking with athletic brand partners.

Additionally, for more than a decade, Rack Room Shoes has featured real customers — instead of professional models — in seasonal advertisements, selected through its original Models Wanted Campaign and recently launched Real People campaign.

With the newly unveiled Kids Club, Rack Room Shoes continues to embrace authentic storytelling through the eyes of its customers.

Parents are encouraged to submit pictures of their children wearing Rack Room Shoes — simply using the hashtag #iamrackroom — for a chance to be featured in the brand’s Kids Club advertising.

The store will be open are from 10 a.m. to 9 p.m. Monday through Saturday and from 11 a.m. to 6 p.m. Sunday. | 254-501-7464

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