Army & Air Force Exchange Service and Walt Disney Studios teamed up to offer first-run films to military families at the Palmer Theater.
Friday’s showing of “Disney’s Planes” marked the first time in the Exchange’s 118-year history that a movie was shown at continental United States Exchange theaters on the same day of general market release. First-run movies previously have only been available at Exchange theaters outside the continental United States.
“Now families can enjoy the same great new Disney films they can see at any first-run theater, with the digital experience now offered at the Palmer Theater,” said Ted Pennington, the Fort Hood Exchange’s food business manager.
“We’re delighted to work with Exchange theaters to offer quality family entertainment to our dedicated and hard-working military families,” said Dave Hollis, executive vice president of theatrical distribution at Disney Studios. “We are excited to begin this journey as ‘Disney’s Planes’ flies into theaters.”
Find out more by clicking on the “Reel Time Movies” link at www.shopmyexchange.com.
Special to the Herald