The Army & Air Force Exchange Service is conducting surveys to provide localized, real-time snapshots of services to improve the value of the support provided to soldiers and their families.

The survey, which addresses customer service, pricing, sales associate availability, merchandise assortment and many more key issues, is administered at half of Exchange main stores twice a year.

Fort Hood shoppers can participate in the 2013 Customer Satisfaction Index from Aug. 31 to Sept. 21. During this time, troops and their families are encouraged to visit the Exchange to provide feedback on locally available services. Beyond improving the Exchange benefit, shoppers who participate will also receive a coupon worth $5 off their next purchase at the Exchange.

“We want to hear from as many Fort Hood shoppers as possible,” said Fort Hood Exchange’s General Manager Paula Gunderson. “Efforts like the (survey) are critical to not only improving the shopping experience, but also bolstering the dividend the Exchange annually delivers to the community as healthy exchange operations produce greater returns for Army quality of life programs.”

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