Dr. Scott Law, owner of Central Texas Orthodontics in Harker Heights, and his wife, Jessica Law, want visiting the orthodontist to be fun.
To some people, that might sound like learning that King Ferdinand and Queen Isabella wanted to make the rack fun during the Spanish Inquisition.
But innovations in orthodontic technology and a new 7,500-square-foot facility, which opened Tuesday, make it seem as if the Laws might be on to something.
“All we do is braces,” said Jessica Law, who manages the office. “We work with happy patients. Everybody who comes here is here to do something positive for themselves. That makes it a lot easier to have fun.”
People who spent their teenage years dreading a tightening appointment with their orthodontist might be skeptical. But seeing the new office might go a long way toward changing their minds.
Central Texas Orthodontics is equipped with a photobooth, complete with funny costumes and karaoke capabilities. Often, you can hear patients belting out their versions of Lady Gaga or Justin Bieber hits while Scott Law works on a patient a few feet away.
“You will notice there are no walls here,” he said. “I build very close relationships with my patients, and the more open atmosphere helps with that.”
The waiting room is spacious. The walls are covered with flat-screen televisions showing news and sports programs for parents, and cartoons, Wii and Xbox for children. One flat-screen monitor with touchscreen capabilities is outfitted with software called SmileFinder developed by Law. The software allows his patients to network with one another and view each other’s braces.
“It’s like Facebook for Braces,” Jessica Law said.
Scott Law bought the practice 3½ years ago. He quickly outgrew the original 2,400-square-foot location. And he built the new facility with an eye on future growth.
“We moved here for more visibility and size,” he said. “We wanted to find a place more central to surrounding towns.”
Law and his two associates at Central Texas Orthodontics see about 100 patients a day, about 30 of them new.
It is possible for a new patient to walk in the door, get a free consultation and walk out with braces on the same day, Jessica Law said.
The Laws said they believe their business plan separates them from their competitors.
“What makes us different is our efficiency,” Jessica Law said. “You only have to come in every eight to 10 weeks. As far as scheduling and missing a minimum of work or school, it’s a dream.”
Contact Mason Lerner at firstname.lastname@example.org or (254) 501-7567