LOS ANGELES — When it comes to hyping next-generation hardware, the video game industry doesn’t typically opt for simplicity. However, during a presentation at the GameStop Expo in Las Vegas to promote the upcoming Xbox One console last week, a no-frills, old-school approach is exactly what Microsoft employed when confronted with a convention room full of passionate gamers.
There were no flashy videos, sensational demonstrations or celebrity appearances. Instead, Xbox Live programming director Larry “Major Nelson” Hryb candidly took questions on stage from the crowd for 30 uninterrupted minutes, a refreshing reprieve considering the backlash Microsoft has continued to endure since unveiling the Xbox One in May.
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