• November 28, 2014

Rock band Seek Irony jump-starts U.S. career in Texas

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Posted: Wednesday, November 13, 2013 4:30 am | Updated: 9:17 am, Wed Nov 13, 2013.

Seek Irony, a rock band that originated in Israel, is ready to take the United States by storm, starting in Killeen, where the group played its first show in 2004.

The performance, at the now-defunct music club Heroes, brought the band together with local soldiers, who the members found they had more in common with than the typical music crowd. Vocalist Kfir Gov and bassist Daniel Strosberg both served in the Israeli military.

“We felt a great connection with the soldiers,” Gov said. Afterward, they received emails from local military sharing their experiences, solidifying their relationship with the Killeen community.

“Our sound is somewhere between rock and electronic music,” Gov said. His hometown, Tel Aviv, is a major electronic music capital, he said, but he and his brother, drummer Rom Gov, grew up on classic and progressive rock. At their shows, “girls dance and guys bang their heads,” he said.

The brothers have been playing music together since they were children, growing up to the sounds of American rock bands like Metallica, Pantera and Guns N’ Roses.

In the early 2000s, Kfir Gov met Texas-based Ray VanHoozer through social media. VanHoozer would go on to become Seek Irony’s agent.

VanHoozer was representing the band Kritikill, a popular local rock group at the time.

“We were promoting our EP in Israel, and we thought we should go abroad,” Rom Gov said. “The U.S. was the logical step.”

Through VanHoozer, the band was able to come to Killeen for that first show.

The brothers traveled to Texas and California on another visit to the states and in between, met their bassist, Strosberg. They continually rearranged their music, re-recorded demos and made connections.

During the band’s second visit, Seek Irony recorded with famed producer Sylvia Massy, known for working with Tool and System of a Down, and prepared to relocate.

Together, the trio made a permanent move to America seven months ago.

“We were starting from scratch,” Rom Gov said.

They chose Austin as their home base after falling in love with the city’s vibe.

“Austin made sense,” Kfir Gov said. “It’s a music town that has a small-town feel.”

Seek Irony met their newest addition to the group upon their arrival in the city — guitarist Alex Campbell, who immediately felt a kinship with the band.

“They were a combination of everything I loved,” he said of their music.

The chemistry among the members was immediate.

Though their upcoming show will only be the second they have played together as a foursome, the group feels like a family. Rom and Kfir Gov even serve as godfathers to VanHoozer’s two children.

The band will play throughout Texas starting in January, with an album release planned for February and possibly a national tour beginning next summer.

The band’s second local show will be Friday night at the Pit Stop in Nolanville.

If you go:

Where: The Pit Stop Bar and Grill, 14595 Farm-to-Market 439, Nolanville

When: Friday; doors open at 8:30 p.m.

Cost: Tickets are $10 at the door

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