The online hubbub over Syfy’s “Sharknado” in early July came as a surprise because it was just the latest in a long line of cheesy, cheapo (about $1.5 million to $2 million budget) cable movies that have been airing on Syfy for years.
Some of the fuss has to be attributed to the Twitter echo-chamber effect, particularly given that the ratings for “Sharknado” on its initial broadcast were relatively average. But there was a perfect blend of cheesy elements: The plot (Sharks! Picked up by tornadoes at sea and dropped onto land!), stars (Ian Ziering! Tara Reid!) and awful special effects all played a role in making it a buzz magnet.
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