• October 22, 2014

H-E-B urges Texans to sign up for Slim Down challenge

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Posted: Sunday, January 5, 2014 4:30 am

SAN ANTONIO — H-E-B is inviting Texans to act on resolutions to get healthy in 2014 by joining the Slim Down Showdown Challenge, a 10-week, online healthy living course developed for H-E-B’s annual Slim Down Showdown competition.

Since 2010, the competition has helped customers and H-E-B Partners (employees) lose 60,000 pounds — offering the tools free of charge is H-E-B’s way of scaling up the project to create a broader impact. The course includes recipes, workouts, summaries, videos and a mobile tracker for weight. It’s great for individuals and workplaces looking to inspire a little healthy competition among employees to get fit in the new year.

“Each year, our Slim Down Showdown contestants make stunning and dramatic progress and it is amazing to watch how their lives change,” said Kate Rogers, H-E-B vice president for communication and engagement. “But we are not satisfied with helping only a handful of people every year, we want to help millions.”

To help motivate customers, H-E-B will kick off the year with a two-week, in-store Start Fresh Fest featuring samples, cooking demonstrations and savings on healthy items. The Start Fresh Tour, a 12-week mobile tour, will travel around the state creating healthy pop-up festivals in the parking lots of 48 H-E-B stores.

“This year, H-E-B is doing more than ever to push the message of healthy living,” Rogers said.

Registration for the Slim Down Showdown Challenge is open through Jan. 17 at www.heb.com/slimdown. Logging eight weeks of continuous activity will enter contestants in a random drawing to win up to $1,000 in H-E-B gift cards.

Though the Slim Down Showdown Challenge runs from Monday through March 30, the online course is available all year.

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