Millennials, the generation that grew up on ramen noodles and Vitaminwater, now have a major appliance line designed for them by a fellow millennial. On June 26, GE released photos and tweeted links to its new Artistry series of five affordably priced kitchen appliances created by Tomas DeLuna, a 27-year-old GE industrial designer.
“We looked at the demographic data and found there was a great opportunity to create a line of products to appeal to this untapped market,” DeLuna said. “I sketched the refrigerator on a napkin about 18 months ago.” Still a renter, the newlywed said he is looking forward to homeownership, and to buying the Artistry model as his first fridge.
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