• April 17, 2014

Morocco’s shaggy chic rugs gain popularity

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Posted: Saturday, November 23, 2013 4:30 am

There is a craze underfoot. Crack open any shelter magazine or visit nearly any decorating blog and you will be overwhelmed with images of stylish rooms that are anchored by a singular shared object: the Moroccan rug.

Take, for example, the resuscitated Domino magazine. In it, just about every featured room proudly boasts one of these shaggy geometric patterned rugs — it’s as if they are a prerequisite for publication. I guess such pervasiveness is not surprising since everyone from Pottery Barn and West Elm to 1stdibs has a version for sale. You can even buy one directly from Domino. But what is it that makes these floor coverings suddenly seem as ubiquitous as sisal?

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