BRENHAM — Just in time for National Ice Cream Month in July, Blue Bell is introducing a new ice cream flavor called Magic Cookie Bar, inspired by the popular dessert of the same name. It’s loaded with graham cracker crust pieces, chunks of dark chocolate, roasted pecan pieces and toasted coconut, all surrounded by a caramel sauce swirl.
In 1984, President Ronald Reagan designated July as National Ice Cream Month, recognizing ice cream as a fun and nutritious food enjoyed by 90 percent of Americans. He urged the people of the United States to celebrate with “appropriate ceremonies and activities.” Every year, in honor of National Ice Cream Month, Blue Bell Creameries introduces a new flavor.
The “magic cookie bar” dessert debuted in the 1960s and now Blue Bell has put its own magical spin on the tasty treat.
“Many adults today remember making magic cookie bars with their moms when they were children,” said Paul Kruse, CEO and president of Blue Bell Creameries. “Our Magic Cookie Bar Ice Cream will be a walk down memory lane for some Blue Bell fans, and a new delicious flavor for others. Either way, it is part of an American taste tradition not to be missed.”