BELTON — What makes a man and his wife, both successful in high-paying careers, leave the corporate grind and return to a small Central Texas town to open a yogurt shop?
The way Toby Rumfield tells it, his family was sitting around the table at Thanksgiving dinner. “We were up in Baltimore, my folks weren’t.” Looking at his wife and kids, he had a sudden realization: “It just wasn’t fun anymore.” The time had come to move the family back home to Belton.
The former Belton High School all-state baseball athlete and Cincinnati Reds player also worked as a scout and manager. He’s journeyed across the U.S. and plied his trade in foreign countries.
Kari, his wife, was “spending a lot of time on an airplane” as assistant general manager and director of corporate partnerships for baseball Hall of Famer Cal Ripken Jr.
But after that epiphany at Thanksgiving, both decided “with no hesitation” to return to Belton, where Toby’s parents, Shelby and La Verne Rumfield, live.
It was the discovery of Baltimore’s yogurt shop scene that sparked the impetus for Yummy Rummy’s, the Rumfields’ frozen yogurt, smoothies and vintage candy shop. The family was entranced by the diversity and quality in New England’s shops.
“It was phenomenal,” Kari Rumfield said. “I would go all the way through the mall just to go get the yogurt that I wanted.” The idea of a family business back home in Belton was born.
“I give 100 percent of the credit to Kari,” Toby Rumfield said. “She knew what she wanted to do, envisioned it and researched it. When we found this location, it seemed perfect.”
Positioned in a strip center across from Belton High School, the site appears ideal. Four mammoth stainless steel self-serve frozen yogurt machines dispense custom flavors as well as two “unchanging classics: Victory Vanilla and Champion Chocolate,” Rumfield said. Ever-changing custom blends on a recent visit included Dr Pepper and Kari’s Cotton Candy.
“Kari has experimented and tweaked the recipes until she’s satisfied; then we start serving them,” he said.
After filling the cup with yogurt, a lavish topping self-serve bar offers 60-plus choices to sprinkle on the frozen treat.
When you add the 100 vintage candies, smoothies and 20 drinks from retro-faves like Tab and Fresca to Powerade and XXX Vitamin Water, it adds up to a mega kid-magnet.
On a weekday afternoon Alyssa Cox, 16, a junior at Belton High School, and Jessica Nabers, 15, a sophomore at BHS, combine two of Yummy Rummy’s custom blends.
“We’ve got one-half Wedding Cake and one-half Cotton Candy,” Cox said. And what’s better about this frozen yogurt as opposed to, say, DQ soft serve? “It’s healthier,” Nabers said. Both girls mention the decor, which showcases candy in old-style glass jars, antique wooden tables and signage that has hundreds of painstakingly applied colored glass jewels.
“Family atmosphere is important,” Rumfield said. “Every kid gets a (free) gift from our treasure box.”
The family theme carries over to the hired help: every employee is a Rumfield, with daughter Samantha, 16, a junior at BHS, and nephew Jeff, 17, a senior at BHS, pitching in with Kari and Toby.
It seems to be working: “I’m here weekly; sometimes twice a week,” said Stephanie Shannon, who brought her family of four, plus Alan Lloyd from Dallas to Yummy Rummy’s on a recent weekday afternoon. They’re enjoying fruit and granola sprinkles on their yogurt as Toby greets the children.
Shannon raves about the taste, then reflects on the family feeling at the shop, and Kari Rumfield in particular. “She’s really good with my kids,” Shannon said.
And the contented look on Toby Rumfield confirms his family’s decision.
“It was the right move,” he said.