Central Texas College unveiled its new mascot to students and staff Wednesday morning.
College officials hung two banners featuring CTC’s official mascot, an eagle, from the Anderson Campus Center during its annual Fall Festival. The mascot is a partial nod to the college’s past, when CTC’s nationally ranked tennis team in the early 1970s was referred to as the “Golden Eagles.”
The selection of the mascot was made after the college asked staff, students and community members to submit their ideas and vote for the finalists.
The entries were narrowed down to six possibilities: a centurion, a gladiator, a stallion, a falcon, an outlaw and the eagle.
The college announced selection of the mascot May 17, after the eagle narrowly beat out the stallion in an online runoff vote. The college spent the time between the announcement and Wednesday’s reveal creating and refining the mascot’s image.
The mascot is part of a recent effort by the college to re-imagine its brand. In June 2012, CTC entered into a $22,600, yearlong contract for branding consulting services with the Houston-based Richards/Carlberg advertising agency. In December, the college debuted a new logo and kicked off a new advertising campaign featuring actual students, and the tagline “for students of the real world.”
Contact Chris McGuinness at firstname.lastname@example.org or (254) 501-7568. Follow him on Twitter at ChrismKDH.