• December 20, 2014

‘Having it all’: City targets tourists with billboards

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Posted: Thursday, May 15, 2014 4:30 am

The Killeen Convention and Visitors Bureau is using advertising along major highways to promote the city to commuters.

A billboard along Interstate 35 in Belton and another on U.S. Highway 190 in Harker Heights reads “Killeen, The Art of Having it All.”

“In this (ad) campaign, art means ability,” said Hilary Shine, city spokeswoman. “The art of having it all is a saying meant to conjure the image in people’s minds that they can have a wonderful lifestyle or a fun visit in Killeen that includes things like golf and rodeo that are featured in an artistic way on the billboard.”

Shine said the Convention and Visitors Bureau rents the I-35 billboard for $1,170 per month, which comes out of the organization’s hotel/motel tax fund.

The billboard also has images to represent the local airports, a graduate to represent the local colleges, a chef and a businessman.

Lisa Brown, who was shopping at Furniture Row in Harker Heights near where the billboard on U.S. 190 is located, said she thinks it “looks nice.”

“I get fliers and emails about different things going on in Killeen, but I think it’s a good idea for them to advertise to people who don’t know what there is (available),” she said.

Connie Kuehl, director of the visitors bureau, said Killeen’s tourism draw includes many things from sports and multicultural events to conventions and the local lakes.

“We wanted to design a marketing piece that included all the wonderful cultural events Killeen has, as well as show the great flexibility (the Killeen Civic and Conference Center) has hosting may different types of events,” she said. “This particular design was done to highlight all of this in a fun, vibrant way and catch the public’s eye.”

The design on the billboard also is being used in a new visitor’s guide and other marketing pieces, Kuehl said.

One of the biggest draws in Killeen’s arts community is its annual Take 190 West Arts Festival. The festival, which celebrated its sixth year in March, featured works from artists, sculptors and authors.

Shine said the city has rented the billboard for many years in an effort to attract visitors to the city. The graphic on the billboard is changed periodically to promote various events and attractions.

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