The United Way of the Greater Fort Hood Area kicked off its 2014 campaign with a luncheon Thursday celebrating last year’s successful fundraising efforts.

At the Killeen Civic and Conference Center, pacesetting donors enjoyed lunch provided by the Armed Services YMCA of Killeen, which included brisket, potato salad and baked beans.

During the meal, in a ballroom full of red-clothed tables, guests listened to performances by the Shoemaker High School band, followed by Pandemonium Steel Drum Corps.

“The 2013 campaign was a huge success, especially because economic times continue to remain challenging ... whether

you were a team leader, a business, a donor, a volunteer or an agency staff, each of you played a vital role in the success of the 2013 campaign,” said campaign chairman Matt Maxfield, CEO of Seton Medical Center Harker Heights, during his keynote address.

The 2013 campaign brought some of the largest funds to date. Last year’s fundraising goal was $675,000.

The United Way raised about $676,000, said Aaron Montemayor, CEO of United Way.

The crowd chuckled as Maxfield repeatedly compared donors to the Seattle Seahawks, recent Super Bowl winners. He said they were like the winning team bringing glory to 700,000 12th man fans that recently threw the team a parade in Seattle.

“You have delivered victory for our community, that is much bigger than any football championship,” Maxfield said, “and we want to thank you for achieving one of the largest goals in the history of United Way of the greater Killeen area.”

“I’ve been helping United Way for 17 years,” East Ward Elementary secretary Alice Wilson said.

“It’s great because it gets the kids involved and we really stress that it’s good to help.”

Maxfield presented awards to all donors who raised more than $25,000 for the nonprofit organization.

The city of Killeen and H-E-B were the only two “mega-platinum” donors, a designation indicating contributions of more than $100,000 to the local United Way. Other large-scale donors included the Killeen Independent School District and the Killeen Police Department.

There were a total of 10 organizations who donated more than $25,000 this year.

United Way of the Greater Fort Hood area will announce next year’s fundraising goals in May or June, Montemayor said.

A decision on how to allocate this year’s funds will happen in April, he added. | 254-501-7559

Contact Courtney Griffin at or 254-501-7559

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