American Express’ Small Business Saturday on Nov. 30 encourages people to shop locally.

While the deadline to apply for promotional materials from the credit card company passed, two area organizations are working to get more local operations involved.

The Copperas Cove Chamber of Commerce and the Central Texas Business Resource Center are organizing their own Small Business Saturday events through American Express.

“We are jumping on that promotion and want to encourage people to start with their local businesses first,” said Marcus Carr, director of the Central Texas Business Resource Center. “It is always good to start with those first before heading to the bigger stores.”

The center ordered several promotional items from American Express before the deadline and will distribute them to several local retailers, Carr said.

The Cove chamber ordered Small Business Saturday supplies to give to members and potential members who want to take part in the national event, said Liz Sherman, chamber vice president.

Twenty Copperas Cove businesses participated last year, and the chamber is hoping for more this year, Sherman said.

“The most competitive time for us is Black Friday,” said Tasha Roberts, who owns Baby-N-Things in Copperas Cove. “Most people want to buy new and are looking for those specific items. It is really hard for a small business to compete with that. (Small Business Saturday) gives more people to us and makes people feel compelled to shop locally.”

Roberts will be offering a sale on everything in the store also attract people Nov. 30, her second year participating in the event.

American Express selected the Cove chamber again as one of many chambers to distribute gift cards to people who shop locally.

“(Small Business Saturday) shows people that we can be open, and we can offer some opportunities for you,” Carr said. “Don’t forget about us and try to see what we have to offer first before you spend all your money that you use for the holiday.”

Contact Mason W. Canales at ​ or (254) 501-7474

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