COPPERAS COVE — Tuesday is #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide.
The event, held annually in the U.S. on the Tuesday after Thanksgiving and the widely recognized Black Friday and Cyber Monday shopping days to kick off the holiday giving season, inspires people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support.
With the thought of giving in mind, Copperas Cove nonprofit Pink Warrior Angels, an organization dedicated to helping breast cancer patients and their families get through chemotherapy treatment, is gearing up to adopt families in need of holiday cheer and is seeking donations to help out with the effort.
“During the time I was going through treatment, my family didn’t qualify for much as we are the middle class that made too much — but it didn’t seem like we were making ends meet,” PWA founder and cancer survivor Julie Moser said. “We had an organization that picked us by chance when my sister-in-law put us in to be adopted. We were picked, and it was such a huge relief to know that our girls who had endured so much would have a Christmas they were not expecting. Not only did our girls get gifts, my husband and I did as well.”
The concept of #GivingTuesday was created by 92Y, a New York City cultural center that has been bringing people together around its core values of community service and giving back since 1874.
In 2014, the third year of the movement, #GivingTuesday brought together 30,000 partners in 68 countries and registered 32.7 million impressions on Twitter, with its eponymous hashtag mentioned 698,600 times. Since 2012, online giving on the Tuesday after Thanksgiving has increased more than four-fold, according to Blackbaud and the Indiana University’s Lilly Family School of Philanthropy, which is produced in partnership with the Case Foundation.
“We have been incredibly inspired by the generosity in time, efforts and ideas that have brought our concept for a worldwide movement into reality,” Henry Timms, founder of #GivingTuesday and executive director of 92Y, said in a news release. “As we embark on our fourth year of #GivingTuesday, we are encouraged by the early response from partners eager to continue making an impact in this global conversation.”
PWA has the funds to adopt one family so far through other efforts, but would like to do more.
“My goal is to adopt at least five to 10 families. However, we will not be able to without donations,” Moser said. “Families do not have to have cancer to be nominated, but there does have to be some sort of burden.
“All nominations will be considered, but not guaranteed. I just do not want to turn any family away because we don’t have funds.”
Moser said she hopes the PWA effort will inspire others in the community to join the #GivingTuesday movement.
“Giving to others and being '#UNselfie' is such an amazing feeling,” she said.
Those who are interested in joining Pink Warrior Angels’ #GivingTuesday initiative, or wish to nominate a family, can visit their website pinkwarriorangels.org and click on the #GivingTuesday link on the home page.