• July 28, 2014

CCEDC holds off on selling digital ad space

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Posted: Friday, June 24, 2011 12:00 pm

By Lauren Cabral

Killeen Daily Herald

COPPERAS COVE - The Copperas Cove Economic Development Board of Directors approved an advertising contract Thursday for its digital sign, though ad spots won't be sold until both sides are up and running again.

The contract stipulates five spaces will be sold to outside clients for 3, 6 or 12-month periods. There is room for 12 ads, CCEDC Marketing Director Monica Hull said, and six of them have been taken by Cinergy Cinemas, while the rest will be reserved for community events.

CCEDC Executive Director Polo Enriquez said spaces will not be sold until the sign, which was damaged by lightning last month, is up and running again.

"It's not ready for primetime yet," Enriquez said, adding ad sales will not commence until he feels "very comfortable" clients will receive the best product possible when buying ads.

Lightning struck the sign May 12 and the CCEDC turned the sign's power off the following day. Belco Manufacturing of Belton discovered 10 power supply units needed to be replaced.

Enriquez said repairs have not yet been made to the sign since EDC staff and Belco are unsure if the installation of weather-related protection or repairs will invalidate the sign's warranty.

CCEDC board chairman Dan Yancey said he had been in touch with AdVantage Signs, which installed the sign, and should have an answer soon.

The board approved an independent contract agreement with Sherry Hoffpauir for advertising sales of the sign in exchange for 18 percent of gross sales.

Prior to its meeting, the board held two workshops to discuss next year's budget and the Economic Development Action Plan presented by Enriquez and Ron Cox of Ron Cox Consulting.

The plan listed goals for the CCEDC, including improving communication through social media channels; identifying a target market industry for Copperas Cove to include renewable energy products, construction materials and information technology; and identifying a location for an industrial park.

In other action, the board:

Approved a change order from Dixon Paving for a $1,437 decrease in contract price for the extension of Constitution Drive.

Approved a purchase of AccuFund Accounting software for $8,978.

Approved a payment for ad space to the Copperas Cove Leader-Press for $1,265

Approved a payment for TexasOne program membership for $1,000.

Approved a payment to Texas Economic Development Corporation Team Texas for $2,500.

Contact Lauren Cabral at lcabral@kdhnews.com or (254) 501-7476.

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