By Jennifer M. Sims
Killeen Daily Herald
BELTON A Central Texas pro-life ad campaign led by a group of post-abortive women is expected to reach women who other campaigns have not, according to campaign organizers.
Post-abortive women have a story to tell, and its the truth, said Molly White, executive director of Living the Redeemed Life Ministries, the Belton non-profit group that is behind the campaign.
The campaign dubbed Before You Decide, Listen to Your Heart includes two 30-second television ads and a 60-second radio spot that began airing Monday. Its unveiling comes four months after Killeen residents learned that an abortion clinic was opening in the city.
We know the ramifications of the clinic opening in Killeen will be destructive for the family unit, White said, though she said she would have pursued the campaign even if the clinic hadnt opened.
The ads include the testimonies of five Central Texas women who have had abortions in the past, including White. The women reveal that their abortions created problems in their lives, rather than solving anything.
The commercials jump from one clip to the next, with an end result that a single message is sent, though each part is said by a different woman.
Abortion is not the answer. I thought it was, but I was wrong, the women said in the ads.
White said that hearing from women who have been there and done that will likely reach women who may not have listened to previous messages.
We know firsthand the destruction abortion causes, White said.
Chantel Cothron, 36, of Copperas Cove, one of the women featured in the ad, agreed that the source of the ads will make them more compelling.
Cothron became involved with Living the Redeemed Life within the past few months, and said she felt it was her responsibility to tell the truth about her own experiences.
My not speaking about the horror of it all was promulgating the lie, Cothron said, adding that she is not concerned about any backlash that might arise because of her involvement with the ad.
She had two abortions, the first at 18, and said she was never counseled on the psychological or physical ramifications of abortion.
Cothron said she struggled for years before she was able to come to terms with her past actions.
Until youve gone through it, you dont know the truth, Cothron said.
The ads will reach residents between Copperas Cove and Waco and target women ages 18 to 24, White said. Four Central Texas television stations and six cable channels, including MTV, VH1 and BET, will play the television spots. Four radio stations will play the radio ads.
White formally unveiled the campaign Tuesday afternoon for a small group of supporters gathered at the organizations downtown Belton office.
She said this is the first anti-abortion campaign in the nation representing post-abortive women.
The campaign will run for eight weeks, and White said she will continue it even longer, and possibly even extend the coverage area, if she can get the financial backing needed.
Living the Redeemed Life Ministries is supported by donations and caters to both women in crisis pregnancy situations as well as those who have been affected by a past abortion.
Contact Jennifer M. Sims at email@example.com