(StatePoint) Heat tools, color processing and even the simple act of brushing, can cause hair to lose its strength. Indeed, eight out of 10 women in the U.S. experience some form of damaged hair, according to an IPSOS Brand Health Study. But there’s good news, say experts.
“You shouldn’t have to give up styling, coloring or all the things you love to do to your hair,” says Dr. Rocio Rivera, vice president and head of scientific communications at L’Oréal Paris. “You just need a solution that will repair and prevent the damage.”